Strategy Consulting
Work with a strategist to improve your strategy every month
Is your communications strategy working for you the way it should?
Your services, products, or initiatives are impactful. But only if you consistently connect with the people they’re meant for: your target audience.
Having a strategy for reaching them is essential. And if you want it to be effective, you can’t just develop it once and never look at it again. Your organization is constantly evolving, as is society at large. That means you should regularly adapt your strategy to real-world changes.
Organizations that focus on achieving their vision and goals regularly ask themselves strategy-related questions, such as:
- “Are we telling our unique story consistently across channels?”
- “Are we using the right storytelling and content formats in the right places?”
- “Is our visibility (SEO and GEO) strategy solid and future-proof?”
- “Do messaging and positioning still align?”
And perhaps most importantly:
“Are we leaving opportunities on the table?”
Stay on course with Strategy Consulting
In the past 16+ years, I’ve worked with hundreds of founders, communications professionals, and marketeers. Time and again, I’ve watched them struggle with two challenges: deciding on a strategic direction and staying on course.
As a result, lots of great ideas are shelved or implemented too late. And organizations are making much less impact than they could.
I’ve created my Strategy Consulting packages to change that. They’re designed to keep your communications strategy sharp and help you leverage opportunities.
No matter the package you choose, I’ll be your strategic thought partner who keeps you on your toes. As an experienced communications strategist and storyteller, I will take time to understand your story, vision, and goals. And I’ll help you convey them clearly and consistently.
Do you want to review your content and optimize it for SEO and GEO? Do you need guidance on creating a podcast or video series? Are you preparing a campaign around a new initiative or product launch? Would you like to check if your positioning and messaging framework is still up to date (for example, because you’re going through organizational changes)? Do you need help building a content ecosystem that prioritizes visibility and the right blend of mediums and channels?
You will have an expert in your corner for every communications challenge. I’ll contribute ideas, test decisions against your strategy, and actively look for new opportunities.
That’s how you can stay on course, keep growing, and make an impact.
Strategy Consulting: what to expect?
Every month, we schedule one or more sessions (depending on the package you choose) to work on communications challenges, strategy development, storytelling, or content optimization. You get to decide what we focus on. As your strategic thought partner, I make sure you stay on course and help you spot opportunities.
Prior to our session, you can also send me a piece of content for review. During the session, we go through it together to optimize it for online visibility and make sure it reflects your message and voice.
A monthly recurring content review is very useful if you regularly create social media content, podcast episodes, or newsletter editions. It allows you to sharpen your content, develop your voice, and strengthen your messaging over time.
Areas we can work on
You can use sessions to tackle challenges you’re currently struggling with. We can, for example:
- Personalize and optimize your content before you post it (think LinkedIn posts, podcast scripts, videos, newsletters, or blog posts)
- Strengthen your SEO and GEO strategy so your content is found by the right people
- Improve your communications strategy (including your social media strategy)
- Sharpen your core story or storytelling formats
- Check if your positioning and messaging framework needs an update (which is the case when your messaging no longer aligns with your vision, goals, and offers)
- Develop your podcast or video series
- Sharpen your strategy for a product launch or an event
- Prepare keynotes, presentations, or meetings where you need to convey your story and expertise
- Improve your employer branding strategy and internal communications
Who is Strategy Consulting for?
Do you need a strategic thought partner for all things communications, storytelling, and content? My Strategy Consulting packages are most suitable for:
- Communications managers and strategists
As a communications manager or strategist at a mid-sized or large organization, you’re the person everyone relies on when it comes to staying visible and impactful. But when you run into challenges, you don’t have an experienced thought partner who pressure-tests your strategy or provides guidance on content creation, keeping your organizational goals in mind. With Strategy Consulting, you’ll work through your challenges and develop new ideas with a well-versed expert on a monthly basis. You’ll keep your strategy effective and aligned with your organization’s vision, mission, and goals. - Founders
As the founder or CEO of a small company, you don’t have an in-house strategist. But you know that a strong communications strategy is a prerequisite for reaching your goals. Through Strategy Consulting, you get to work with an experienced expert who helps you communicate strategically and build thought leadership. Together, we’ll keep your story and strategy sharp, so you’ll reach the right audience.
Who will you work with?
Hi, I’m Annalisa Koukouves. As a strategist, storyteller, producer, and entrepreneur, I help you turn your vision into impact. In the past 16+ years, I’ve worked with more than 200 organizations (including Fortune 500 and Big Four) and hundreds of CEOs, founders, and artists across the globe. With my help, they’ve successfully built strategies around thought leadership, visibility (SEO and GEO), content (podcasts, videos, and copy), change communications, and employer branding.
I don’t believe in cookie-cutter formulas or one-size-fits-all methods. I do believe in building custom strategies that include proven techniques. Time and again, this approach has gotten my clients tangible results (usually a lot faster than expected).
Testimonials
“Annalisa asked sharp, in-depth questions, which helped us get to the bottom of things. It was more than we had dared to hope for. Besides being honest and thorough, Annalisa is also very warm and accessible. I really enjoyed working with her.”
– Linda van Zanten
Marketing and communications consultant
European Consumer Centre
“Annalisa asks the right questions. You can tell when people have a lot of experience in a particular field. Annalisa radiates a certain level of expertise, which someone can only reach by frequently working on projects like these.”
– Simone van den Nieuwenhuizen
Marketing and communications manager
Joanknecht
“Annalisa has the talent to empathize. She can quickly immerse herself in a topic. What I find very powerful is that she can turn the fragmented information we provide into a coherent story. It’s as if we put a dime in the jukebox and it plays us an entire song.”
– Cornelis Bonnet
Managing director
Texas Digital Europe
“Annalisa is a professional who brings a lot of enthusiasm and energy to everything she does. She’s also very easy to work with. During an in-depth interview, she clearly mapped out the objectives, target audience, mission, and vision of a client of ours who operates across the globe. She contributes ideas across the board, including local and global visibility strategies. We’re very happy with the final result, and so is our client! Working with Annalisa has been a great experience, and we look forward to a long-term collaboration.”
“It took us a long time to find someone who could not only capture our tone of voice, but who would also proactively contribute ideas and understand our vision. We’re very happy that we found Annalisa. She is always well prepared, she knows how to ask the right questions, and she is not satisfied until we are.”
– Dagmar Ingelse
Sales marketeer
Triggre
“Annalisa is smart, analytical, thorough, sensitive, punctual, and passionate. She also has integrity. She can put herself in the shoes of an interviewee, is genuinely interested, has empathy, asks follow-up questions, and turns a story into a solid, well-structured piece. Given her vision of SEO and visibility, she is invaluable to us.”
– Barbara Vos
Co-founder and storyteller
Make Marketing Magic